Brand & Web
Those Architects are an award-winning practice with studios in Sydney and Byron Bay, creating works of quiet beauty and integrity—from city to country to coast.
Our brand development for Those spoke to this quiet beauty, with a pragmatic reduction and refinement of their previous brand identity. After paring the brand back to its essentials, we introduced a set of directional arrows which convey legibility in design and function—a reflection of both the nature of the company directors and the architectural principles central to their work.
We expanded and articulated the brand across a vast array of internal documents, standards and collateral, along with a complete overhaul and rebuild of their online presence.