Paterdis

Bringing an invisible craft to the forefront

2019

CLIENT
Paterdis

FOCUS
Brand & Web

SECTOR
Structural Engineering

Paterdis is a structural engineering consultancy with an architectural mindset.

It's easy to take structural engineering for granted, and can find it difficult to discern the work involved. We needed to construct a brand that revealed the art behind structural engineering and help a wider demographic appreciate the importance of this craft. More specifically, the brand needed to appeal to an architectural audience in order to encourage more architectural collaborations.

We dissected technical drawings to reveal ‘the DNA of form,’ and from this a robust logo system was produced. Introducing motion design to Paterdis' technical drawings empowers them to showcase complex processes involved in each project in a dynamic and engaging medium, thus providing rich social media content for expanding his reach.

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Team

GANGPLANK
Brand Strategy, Brand Identity, Art Direction, Web Design, Web Development, Social Media, Print

NICHOLAS DUNN
Motion Design

MICHAEL CARRELLO
Photography

NEW Projects
Tia Queen
tia@gangplank.com.au
Media & Speaking
Brenton Craig
brenton@gangplank.com.au
News
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