Brand & Web
Paterdis is a structural engineering consultancy with an architectural mindset.
It's easy to take structural engineering for granted, and can find it difficult to discern the work involved. We needed to construct a brand that revealed the art behind structural engineering and help a wider demographic appreciate the importance of this craft. More specifically, the brand needed to appeal to an architectural audience in order to encourage more architectural collaborations.
We dissected technical drawings to reveal ‘the DNA of form,’ and from this a robust logo system was produced. Introducing motion design to Paterdis' technical drawings empowers them to showcase complex processes involved in each project in a dynamic and engaging medium, thus providing rich social media content for expanding his reach.